In conducting the majority of research studies, the researcher adopts both qualitative and quantitative techniques. These two studies can help to fully exhaust the research in terms of behavior, theories, ideas, and so on. Understanding what each of these studies entails helps in choosing the right approach and method to use.
|Qualitative studies||Quantitative studies|
|Used to explore concepts hence formulate hypothesis about a theory||Aim at testing theories and hypotheses|
|Mainly expressed in words||Expressed numerically, graphically or in tabular form|
|Gather in-depth information from small samples||Require large number of respondents|
|Less generalizable||More generalizable|
|Questions are open-ended||Closed or multiple choice questions are used|
Since the data collected in these two studies is different, so are the methods used to gather it.
In qualitative studies, the aim is to understand concepts, thoughts and experiences which differ from one respondent to the other. Unstructured and semi-structured methods come in handy. These include; focus groups, individual interviews, observations, documents, and case studies.
As for the quantitative studies, the researcher seeks to test theories or assumptions, hence coming up with generalizable facts. Therefore, the methods used here should provide quantifiable data. Methods used are such as experiments, surveys and controlled observations.
Remember that data collected using qualitative studies is in word form, which means the same will happen when it is analyzed. The researcher analyzes the information using qualitative content analysis, thematic analysis and discourse analysis. Content analysis involves understanding the context, respondents’ stand and words used. In thematic analysis, the researcher closely examines the data to establish any themes and patterns presents. Discourse analysis entails linking communication to social contexts. Quantitative studies, on the other hand, are rich in figures, graphs, tables and other quantifiable statistical data. Statistical tools such as SPSS, R, and Excel are used to analyze such data. The researcher can obtain average scores, frequency, correlation, and reliability and validity results, among others.
|Researcher has a closer view of the environment, hence can record anything missed in the answers||Used for only small samples since the process can be time-consuming|
|Descriptive and narrative style used by the researcher is useful in unearthing new insights||Validity and reliability is highly dependent on the researcher’s skills and knowledge|
|Can help to identify possible relationships, causes and effects||Difficult to make generalizations about situations|
|Allow for ambiguities and contradictions, a typical social expectation||Analysis of data from qualitative studies is difficult|
Place your order by giving us instructions and requirements, provide deadline, and make the payment.
Our customer service team will assign the writer/team of witers that best fits your writing criteria to work on your paper.
Download your paper after our quality assurance team proofreads, edits, and scans for plagiarism. This guarantees a quality paper.
98% of our clients are satisfied with the work of our customer support. We respond to any issue within the shortest time possible - Your happiness is our aim
We are experts in statistics, maths and homework tasks. Please check the articles below, they can help you understand your assignment